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CG Sneaky Cereal Aisle@0.5x Martha_CS_WM_011 CG Sneaky Cereal Aisle@0.5x

The ability to think like a customer is like a superpower for anyone involved in selling goods or services.

When applied authentically, it empowers individuals and teams to keenly understand and anticipate their customers’ needs, uncover sources of hesitancy, and overcome potential barriers to making the sale.

This isn’t someting that can be faked or applied once in a while. It only works when it’s earned the hard way, by building relationships based on trust and authenticity. It requires true investment, but the rewards are many and will grow your business.

When customers feel understood, valued, and appreciated, they are more likely to choose you first and share their enthusiasm with others, increasing awareness, traffic, spending, repeat purchases, and brand advocacy.

This can only be achieved by demonstrating your brand’s commitment with every customer experience, from marketing to merchandising, promotions, and retail design.

Thinking like a customer is what makes it all possible.


As The Buycologist, I’m here to help.


Whether you are a brand, retailer, or any type of sales organization, I have the knowledge and experience to help you think like your customers to meet your biggest challenges. From developing deep insights and engaging more effectively to innovating with gusto and creating a culture of curiosity, I’m eager to lend a hand.

Here are some of the ways I can help:


Thinking like a customer starts with a commitment to getting beyond the numbers to understand their hearts and minds. With more than two decades’ experience as a consumer psychologist, qualitative researcher, data analyst, and customer profiler, I can help you develop a richer, more intimate sense of your customer and their needs to fuel meaningful marketing, messaging, and experiences that get results.   

  • Discovery workshops
  • Qualitative moderation (online & in-person)
  • Market research consulting
  • Customer-centric insights consulting
  • Customer profile enhancement
  • Consumer journey development 


High-pressure, coercive selling is outdated and ineffective. Customer-centric strategies actively shape purchase decisions and behavior by creating wins for seller and buyer, alike. Engagement Engineering is a step-by-step process for creating powerful strategies that influence the purchase decisions and buying behavior of your target consumers. This proven approach employs motivational and behavioral psychology, shopper insights, and empathy to help you think like a customer, engage authentically, and deliver business-building results.

  • Training programs
  • Half-, full-, and multi-day workshops
  • Ongoing team or individual coaching


All behavior happens for a reason, especially buying behavior. To stand a chance of informing and influencing it requires a solid understanding of the needs and aspirations driving it, as well as potential barriers to change. Using The Buycologist’s proprietary approach, we will identify current and potential purchase drivers and barriers, as well as customer knowledge gaps and strategic next steps for influencing customers by adding value to their lives. 

  • Motivation Mapping workshops
  • Drivers and barriers identification
  • Qualitative moderation (online & in-person)
  • Customer insight consulting & development
  • Behavioral strategy consulting & development


True innovation is always a gamble. The better able you are to think like your customer, the better your odds of hitting the jackpot. I have inspired many of the world’s most admired brands to generate game-changing ideas and solutions by challenging their own perceptions and keeping customers’ needs and aspirations front and center. Whether providing a unique perspective to set the stage, delivering human-centered insights, or designing and leading highly engaging brainstorming sessions, I have the experience and know-how to make it work for you. 

  • Ideation design and moderation
  • Innovation event participation
  • Breakout session design and moderation
  • Delivering customer-centric inspiration 

Don’t see exactly what you’re looking for?


I do weird stuff all the time! Book a free discovery session with me,
and let’s see what we can come up with together. CG at Grays hands 02 2021


What’s possible for you or your team if you thought more like your target customers?

Over the last two decades, I’ve put my unique experience to work, helping teams and organizations think like customers to tackle their biggest goals and challenges. Let’s work together to uncover opportunities to attract customers, engage them more effectively, and keep them coming back.

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