High-pressure, coercive selling is outdated and ineffective. With plenty of other options at their fingertips, customers know they are in control. One bad experience is all it takes to lose their business forever. But, that doesn't mean you have to be passive.
Customer-centric selling isn't just about catering to customers. In fact, the most successful customer-centric strategies actively shape purchase decisions and behavior to create wins for seller and buyer, alike.
In this interactive training program, I will guide you through my step-by-step process for creating powerful strategies for influencing the purchase decisions and buying behavior of your target consumers. This proven approach employs motivational and behavioral psychology, shopper insights, and empathy to help you think like a customer, engage authentically, and deliver business-building results.
Anyone involved in sales and marketing will benefit from this proven psychology-based system I have honed after decades of working with many of the world's most respected brands and retailers.