“Every minute spent with Chris turns into an moment.”

Bridget Brennan, Female Factor CEO, Speaker, & Author of
Why She Buys & Winning Her Business

See why business leaders are about the buycologist!

Psychology you can actually use (No, Really!)

A lot of marketers talk about psychology, but I have the training, background, and experience to make it work for you. Whether I’m speaking, training, or consulting, I pride myself on leaving audiences with insights, perspectives, and tools they can apply to their day-to-day lives. From day one, I work closely with my clients to understand their needs and desired outcomes before carefully tailoring a program that will enlighten, empower, and entertain their specific groups.


Truly transformative speakers focus on generating results that extend beyond the stage. That’s why I’m laser-focused on helping audiences THINK and ENGAGE differently to create lasting success. I offer follow-up sessions, as well as ongoing training and coaching programs, to help clients put new perspectives and insights to work. I also make myself available through email and social media to ensure your team has what it needs to translate insights into ACTION and then keep it going.

A Virtual Grand slam

Whichever platform suits your need, I’m committed to help you succeed. Whether I’m on-stage or online, we’ll collaborate before, during, and after to create a program that will deliver the results you’re looking for.


These are a few of my most requested programs. I tailor every program for maximum audience relevance and impact.
Most programs are available as keynotes, interactive workshops, and ongoing training.

Looking for something else?

No problem! Let’s put our heads together to customize a specific, psychology-based program for your group.

BUYCOLOGY: Winning Wallets by Meeting Minds

Unlock your business potential by thinking like your customer

In today’s marketplace, it’s no longer enough to think ABOUT your customer. To compete and win, you’ve got to think LIKE your customer. In this thought-provoking program, I will help you do just that by introducing key principles of shopper psychology and their impact on decision-making and purchase behavior. Through experience, examples, and stories, I’ll demonstrate how such factors as attention, motivation, emotion, and biases can have positive or negative repercussions for sales and marketing effectiveness. And, I’ll share strategies you can actually use to improve your effectiveness in attracting, engaging, and motivating customers to buy now.

LET’S GET STARTED! 876359C4-9F9C-4C0B-A137-35392641AFD6_1_105_c Chris Blue Sweater

Sparking Customer SPENDING

Practical Psychology to Set Your Business on the Path to Success
(and keep it there!)

If recent events have taught us anything, it’s just how unpredictable the future can be and how rapidly consumer behavior can shift.

In this program, I will inspire you to look beneath the surface of ever-changing buying behavior to uncover enduring factors that will empower you to shape it. I will challenge you to think differently about how to attract, engage, and motivate customers to buy. And I will share insights, stories, and examples from 20 years’ experience as a pioneering shopper psychologist to help you meet today’s challenges, as well as those that surely lie in the future.

Together, we’ll explore core aspects of shopper psychology, as well as approaches to building customer relationships that can sustain your business through both the good times and, importantly, those that are more challenging.



Super-charge your sales by seeing what others miss

The ability to stand out and attract interest is a huge strategic advantage for any brand. But, differentiating your brand in today’s crowded marketplace can be a very difficult challenge. So, what can savvy brands do to separate themselves in the minds of potential customers? How can they establish themselves as uniquely appealing, memorable, helpful, or irresistible to their ideal customers?

Whether your organization is just beginning to develop customer insights or is well-established in data-driven strategy, the power of keen observation can give you a compelling competitive edge in the marketplace by strengthening customer relationships, fueling successful innovation, and adding unique customer value. In this fun and interactive program, I will show you how.

LET’S GET STARTED! 14522f_391ed63fb3ed425e88e235d1bdef975d_mv2 Chris Presents 050521 2


6-1/2 Lessons about Influencing behavior

High-pressure, coercive selling is outdated and ineffective. With plenty of other options at their fingertips, customers know they are in control. One bad experience is all it takes to lose their business forever. But, that doesn’t mean you have to be passive.

Customer-centric selling isn’t just about catering to customers. In fact, the most successful customer-centric strategies actively shape purchase decisions and behavior to create wins for seller and buyer, alike.

In this interactive training program, I will guide you through my step-by-step process for creating powerful strategies for influencing the purchase decisions and buying behavior of your target consumers. This proven approach employs motivational and behavioral psychology, shopper insights, and empathy to help you think like a customer, engage authentically, and deliver business-building results.

Anyone involved in sales and marketing will benefit from this proven psychology-based system I have honed after decades of working with many of the world’s most respected brands and retailers.

Available for workshops and training programs.


Chris’s Programs are Ideal for

Consumer Brands

Retailers, Large and Small

Sales Organizations

Marketing Teams

Service-Based Businesses

B2B Companies

Sales & Marketing Conferences

Innovation Projects & Events

Small Business Associations

Executive Leadership Events

Sales Training Events

Healthcare & Pharmaceutical Companies


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