Consumer Psychology Keynotes, Workshops, and Masterclasses
For marketing conferences, sales meetings, and leadership events that want substance and credibility over recycled psychology buzzwords.
Options Include Speaking Engagements, Masterclasses, and Training Programs
Tailored to Your Audience, Goals, and Event Format
Best Fit for Event Planners
Best Fit for Internal Teams
ReaL PSYCHOLOGY. REAL-WORLD APPLICATION.
A lot of speakers borrow a few psychology buzzwords and call it insight. Dr. Chris Gray brings the real thing: deep training in psychology, decades of experience applying it to sales and marketing, and a sharp eye for what actually changes behavior.
Audiences leave with practical tools, stronger thinking, and ideas they can use immediately.
Built for Value Beyond the Stage
A strong program should do more than entertain a room for 45 minutes. Chris designs sessions to change how audiences think, what they notice, and how they apply consumer psychology after the event. Follow-up sessions, extended workshops, and deeper training can be built in when needed.
Flagship Programs
Each program can be tailored to your audience, business context, and event goals.
Most are available as keynotes, workshops, masterclasses, or extended training.
THE ALGORITHM ISN’T NEUTRAL
Most marketing teams are using AI and algorithmic optimization to get closer to their customers. The problem isn’t the tools. It’s what gets lost when the tools become the whole strategy.
Recommendation engines, ad platforms, and AI-driven personalization are powerful — and they’re reshaping consumer behavior, not just predicting it. In this consumer psychology keynote, Dr. Chris Gray makes the case that brands optimizing exclusively for algorithmic signals are systematically eroding what makes them worth choosing. Products converge. Messaging gets safer. And consumers — shaped by the same systems — become more cautious, less exploratory, and harder to reach in any meaningful way.
The algorithm isn’t the enemy. Overconfidence in what it can see is.
This talk gives marketing leaders the psychological framework to use AI more effectively — by understanding what it genuinely can’t replicate.
Best For
Marketing conferences, brand summits, agency leadership forums, and CMO roundtables. Ideal for CMOs, marketing directors, brand managers, growth leads, content strategists, and agency leads.
What Your Audience Walks Away With
Format
45-minute keynote with Q&A. Adaptable to 30 minutes (compressed) or 60 minutes (with interactive elements). Available for main stage, breakout session, and workshop formats.
Influence Customer Behavior Without Feeling Gross™
Traditional high-pressure selling and manipulative marketing do not just feel bad. They often work badly. This program shows audiences how to use consumer psychology to influence behavior more effectively by understanding motivation, reducing friction, building trust, and thinking from the customer’s perspective.
Best For
Marketing conferences, sales meetings, leadership teams, brand and shopper marketing groups
Your Audience Will Learn How to
Format
Keynote, workshop, masterclass, or extended training
BUYCOLOGY: Consumer Psychology for Marketers
Great marketing starts with a better understanding of how people actually think, feel, and choose. This session gives audiences a practical grounding in consumer psychology and shows how to apply it to messaging, engagement, customer understanding, and brand strategy.
Best For
Marketing teams, brand leaders, shopper marketers, innovation teams, conference audiences
Your Audience Will Learn How to
Format
Keynote, workshop, masterclass, or training
Myth-Busting Consumer Psychology
Today’s consumers have shorter attention spans than goldfish — fact or myth?
A lot of sales and marketing strategy is built on confident nonsense: oversimplified claims about attention, emotion, bias, and decision-making that sound smart but lead teams in the wrong direction. In this session, Chris challenges popular myths, replaces them with more credible thinking, and shows audiences how curiosity and critical thinking lead to better work.
Best For
Marketing conferences, sales leaders, brand teams, strategic planning sessions
What Your Audience Walks Away With
Format
45-minute keynote with Q&A, workshop, or masterclass
Need Something Customized?
Chris regularly combines topics, formats, and audience-specific examples to build programs that fit the goals of a particular event or team.
If you need a keynote plus breakout, a workshop tailored to your category, or a program built around a specific challenge,
that can be designed.
Selected Clients & Conferences
From major brands to conference stages, Chris has helped audiences think more strategically about customer behavior and put psychology to work in the real world.
Chris is a master of digging deep into shoppers’ psychological motivations and behaviors. He is extremely passionate about studying and understanding shoppers – and his passion is contagious. Chris is a valued mentor and inspiring speaker – balancing the academic with the practical.
— Maggie Heile, SVP Marketing Professional
Dr. Gray has truly been an inspiration for me and countless others. He is a force of nature in what he does and a key differentiator for any organization or client lucky enough to have him. I still use things I learned from working with Chris with great dividends.
— Alex Shipps, VP Advantage Solutions
Planning an event?
Find booking details, event-planner resources, and everything you need to evaluate fit for your audience.
Ready To Claim Your Unfair Advantage?
Then stop messing around and join The Buycologist Brain Trust. Each month, one meaningful consumer psychology insight — the research behind it, and exactly what to do with it. Built for marketing and sales leaders who want real intelligence, not recycled common sense.
You can take that to the bank.