Programs Include Speaking Engagements, Masterclasses, And Training Programs Tailored To Your Specific Needs.
Chris's Programs Are Ideal For
See Why Audiences Are Psyched About The Buycologist.
PSYCHOLOGY THAT WORKS
Many marketers talk about psychology, but Dr. Chris has the training, background, and experience to make it work for you.
Whether speaking, training, or consulting, Chris prides himself on leaving audiences with insights, perspectives, and tools they can apply to their day-to-day lives. From day one, he works closely with clients to understand their needs and desired outcomes before carefully tailoring a program that will enlighten, empower, and entertain their specific groups.
ADDING VALUE ON & OFF THE STAGE
Truly transformative speakers focus on generating results that extend beyond the stage. That’s why Chris is laser-focused on helping audiences THINK and ENGAGE differently to create lasting success. He offers follow-up sessions and ongoing training and coaching programs to help clients put new perspectives and insights to work and keep the momentum going.
LET'S CRAFT A PROGRAM YOU'LL BE PSYCHED ABOUT, TOO.
These are a few of Chris’s most requested programs. He tailors each for maximum audience relevance and impact.
Most programs are available as keynotes, masterclasses, and ongoing training.
Influence Customer Behavior Without Feeling Gross
In today's digital age, where customers hold unprecedented power, traditional high-pressure sales tactics are not just ineffective—they're counterproductive. This masterclass unveils a revolutionary approach to sales and marketing, tailored for forward-thinking leaders who understand that true success lies in customer-centric strategies that benefit both buyer and seller.
Why This Masterclass Is Essential
As a sales or marketing leader, you're constantly seeking ways to stay ahead in a rapidly evolving marketplace. This program offers a unique, psychology-based system that has been refined through decades of work with world-renowned brands and retailers.
What You'll Learn
- A step-by-step process for crafting strategies that authentically influence purchase decisions
- Techniques to leverage motivational and behavioral psychology in your sales approach
- Methods to gain and apply crucial shopper insights
- Strategies to develop genuine empathy and think from the customer's perspective
Key Takeaways
- Master the art of customer-centric selling that actively shapes buying behavior
- Learn to create win-win scenarios for both your business and your customers
- Develop strategies to engage authentically and build lasting customer relationships
- Acquire tools to deliver measurable, business-building results
This masterclass is invaluable for:
- Sales executives looking to revolutionize their team's approach
- Marketing leaders seeking innovative ways to influence consumer behavior
- Brand managers aiming to enhance customer engagement and loyalty
- Retail strategists focused on improving the shopper experience
Program Format
This interactive training program is available as workshops, masterclasses, and comprehensive training programs, allowing flexibility to suit your team's needs and schedule.
Don't miss this opportunity to transform your sales and marketing strategies. Equip yourself with the tools to not just adapt to the modern sales landscape, but to thrive in it. Join us and learn how to engineer engagement that drives real results.
BUYCOLOGY: MASTERING THE CONSUMER MINDSET TO DRIVE SALES
In today's hyper-competitive marketplace, understanding your consumer is no longer optional—it's imperative. This masterclass empowers sales and marketing leaders to think like their consumers, unlocking unprecedented business growth.
Key Takeaways:
- Gain insider knowledge on consumer decision-making processes
- Learn to leverage psychological triggers for increased conversions
- Discover how to craft irresistible marketing messages that resonate deeply
Program Highlights:
Consumer Psychology Unveiled
Delve into the core principles of consumer psychology and their direct impact on purchase behavior. Understand how factors like attention, motivation, and emotion influence buying decisions.
Bias Busting
Explore common cognitive biases that affect consumer choices and learn how to use them ethically to your advantage.
Engagement Amplification
Master cutting-edge techniques to capture and maintain consumer attention in an increasingly distracted world.
Emotional Marketing Mastery
Harness the power of emotion to create marketing campaigns that forge lasting connections with your target audience.
Actionable Strategies
Walk away with a toolkit of immediately applicable strategies to enhance your marketing effectiveness and drive sales growth.
This immersive masterclass goes beyond theory, providing real-world examples and interactive experiences that demonstrate the practical application of consumer psychology in marketing and sales.
Don't just compete—dominate your market by understanding the minds behind the wallets. Elevate your marketing strategy and watch your sales soar with BUYCOLOGY.
Myth-Busting Consumer Psychology
Today’s consumers have shorter attention spans than goldfish — fact or myth?
If your sales and marketing strategies are built on outdated myths and faulty psychology, they can lead to costly missteps. Creating breakthrough strategies and communications that consistently get results starts with an honest assessment of the knowledge, insights, and beliefs they are based on.
In this eye-opening presentation and discussion, Dr. Chris challenges common misperceptions about consumers and their behavior in today’s marketplace and shares the latest perspectives in neuroscience and psychology, as well as his three decades of experience as a pioneering consumer psychologist.
What You'll Gain:
- Myth-Busting Insights: Uncover the truth behind common consumer behavior misconceptions
- Data-Driven Strategies: Learn how to leverage accurate psychological principles for measurable results
- Competitive Edge: Stay ahead of the curve with credible and up-to-date consumer behavior knowledge
- ROI Optimization: Eliminate costly missteps based on outdated assumptions and misinformation
Key Takeaways:
- Proven techniques to capture and maintain consumer attention in today's fast-paced market
- Practical advice for creating breakthrough strategies that consistently deliver results
- Tools to identify and overcome cognitive biases affecting your decision-making process
- Actionable steps to implement a myth-busting mindset across your organization
Don't let misinformation sabotage your success. Join Chris for this provocative and transformative session that will challenge your assumptions and elevate your sales and marketing game.
Ideal for:
- CMOs and Marketing Directors
- Sales Executives and Team Leaders
- Brand Strategists and Product Managers
- Entrepreneurs and Business Owners
Elevate your marketing prowess and drive unprecedented growth. Book this game-changing masterclass today!
Available for speaking engagements, masterclasses, and training programs.
Harnessing The Power Of Observation
Unlock the secret to standing out in a saturated market and captivate your ideal customers. In this dynamic masterclass, Dr. Chris reveals how keen observation can be your ultimate competitive advantage, enhancing customer relationships, fueling innovation, and delivering unparalleled value. Dive deep into the art and science of uncovering human motivations and behaviors that drive consumer decisions.
What you'll learn:
- The true nature of insights and their critical role in marketing
- How to identify and develop powerful, actionable insights
- The "Three R's" for evaluating the strength of your insights
- Techniques to sharpen your observational skills
- Methods to translate observations into insights and marketing strategies that get results
Who should attend:
- Marketing professionals seeking to enhance their strategic thinking
- Brand managers looking to create more impactful campaigns
- Brand strategists looking to revolutionize their approach to customer engagement and market differentiation.
- Market researchers aiming to uncover deeper consumer truths
- Product developers interested in consumer-centric innovation
- Anyone passionate about understanding human behavior and motivation
Don't miss this opportunity to transform your marketing approach and gain a competitive edge. Join us to discover how the power of observation can lead to breakthrough insights and drive your business forward.
Available for speaking engagements, masterclasses, and training programs.
Can't Decide?
The good news is you don’t have to!
Chris is very experienced in customizing content to create the most significant impact for any audience. Whether you are looking for a combination of topics in a single presentation or a mix of different formats (e.g., keynotes, breakout sessions, or masterclasses) in the same event, we can make it work.
Let’s put our heads together to customize a specific, psychology-based program for your group.
Previous Clients & Conferences
Chris is a master of digging deep into shoppers’ psychological motivations and behaviors. He is extremely passionate about studying and understanding shoppers – and the passion is contagious. Chris is a valued mentor and inspiring speaker – balancing the academic with the practical.
— Maggie Heile, SVP Marketing Professional
Dr. Gray has truly been an inspiration for me and countless others. He is a force of nature in what he does and a key differentiator for any organization or client lucky enough to have him. I still use things I learned from working with Chris with great dividends.
— Alex Shipps, VP Advantage Solutions