— Bridget Brennan, Female Factor CEO, Speaker, & Author of
Why She Buys & Winning Her Business
— Bridget Brennan, Female Factor CEO, Speaker, & Author of
Why She Buys & Winning Her Business
A lot of marketers talk about psychology, but I have the training, background, and experience to make it work for you. Whether I’m speaking, training, or consulting, I pride myself on leaving audiences with insights, perspectives, and tools they can apply to their day-to-day lives. From day one, I work closely with my clients to understand their needs and desired outcomes before carefully tailoring a program that will enlighten, empower, and entertain their specific groups.
Truly transformative speakers focus on generating results that extend beyond the stage. That’s why I’m laser-focused on helping audiences THINK and ENGAGE differently to create lasting success. I offer follow-up sessions, as well as ongoing training and coaching programs, to help clients put new perspectives and insights to work and keep the momentum going.
These are a few of my most requested programs. I tailor every program for maximum audience relevance and impact.
Most programs are available as keynotes, interactive workshops, and ongoing training.
In today’s marketplace, it’s no longer enough to think ABOUT your consumer. To compete and win, you’ve got to think LIKE your consumer.
In this thought-provoking program, I help audiences do just that by introducing key principles of consumer psychology and their impact on decision-making and purchase behavior. Through engaging experiences, enlightening examples, and compelling stories, I’ll demonstrate how factors such as attention, motivation, emotion, and biases can have positive or negative repercussions for sales and marketing effectiveness.
And before I leave the stage, I’ll share strategies audiences can actually use to improve their effectiveness in attracting, engaging, and motivating customers to buy now.
Today’s consumers have shorter attention spans than goldfish — fact or myth?
Sales and marketing efforts based on faulty psychology can lead to costly missteps. Creating breakthrough strategies and communications that consistently get results starts with an honest assessment of the knowledge, insights, and beliefs they are based on.
In this provocative presentation and discussion, I will challenge your assumptions and update your understanding of consumers and their behavior in today’s retail environment. I will share current perspectives in neuroscience and psychology, as well as two decades of experience as a pioneering consumer psychologist, to debunk common misperceptions.
Audiences will leave this session with new perspectives and practical next steps for applying a myth-busting mindset to prevent misinformation and biases from sabotaging the success of their sales and marketing efforts.
The ability to stand out and attract interest is a huge strategic advantage for any brand. But, differentiating your brand in today’s crowded marketplace can be a very difficult challenge. So, what can savvy brands do to separate themselves in the minds of potential customers? How can they establish themselves as uniquely appealing, memorable, helpful, or irresistible to their ideal customers?
Whether your organization is just beginning to develop customer insights or is well-established in data-driven strategy, the power of keen observation can give you a compelling competitive edge in the marketplace by strengthening customer relationships, fueling successful innovation, and adding unique customer value. In this fun and interactive program, I will show you how.
High-pressure, coercive selling is outdated and ineffective. With plenty of other options at their fingertips, customers know they are in control. One bad experience is all it takes to lose their business forever. But, that doesn’t mean you have to be passive.
Customer-centric selling isn’t just about catering to customers. In fact, the most successful customer-centric strategies actively shape purchase decisions and behavior to create wins for seller and buyer, alike.
In this interactive training program, I will guide you through my step-by-step process for creating powerful strategies for influencing the purchase decisions and buying behavior of your target consumers. This proven approach employs motivational and behavioral psychology, shopper insights, and empathy to help you think like a customer, engage authentically, and deliver business-building results.
Anyone involved in sales and marketing will benefit from this proven psychology-based system I have honed after decades of working with many of the world’s most respected brands and retailers.
No problem! Let’s put our heads together to customize a specific, psychology-based program for your group.
