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DR. CHRIS HAS BEEN A PIONEERING EXPERT IN CONSUMER PSYCHOLOGY
AND PURCHASE BEHAVIOR FOR MORE THAN TWO DECADES.

Chris’s deep expertise in clinical psychology makes him credible. 

His long history with sales and retail makes him relatable.

His vast experience in marketing makes his advice actionable.

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See DR. Chris in Action

Chris’ ability to translate in-depth psychological principles into actionable consumer insights and behavioral strategies has inspired audiences of all sizes worldwide.

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IN THE MEDIA

Dr. Chris is an experienced media commentator who is able to offer credible and entertaining commentary on current insights, research, and trends related to shopper psychology, consumer behavior, the future of retail, and sales and marketing strategy. 

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Influence CONSUMER behavior without feeling gross.

If you are a sales or marketing professional, you already know how challenging it can be to anticipate and influence consumer behavior.

No matter how well you have identified your target consumer, getting the psychology wrong can lead to costly missteps that undermine your brand message, drive away potential buyers, and hurt your bottom line.

That’s why The Buycologist offers psychology-based keynote addresses, workshops, masterclasses, and training programs built on credible expertise and real-world experience you can trust.

Every program is designed around your needs to get results by attracting, engaging, and influencing consumers more effectively.

If you, your team, or your organization would like to

  • Engage consumers more persuasively
  • Adapt to changing behavior more quickly
  • Anticipate consumer needs more accurately
  • Innovate more profitably
  • Overcome purchase barriers more effectively
  • Uncover new growth opportunities more succsessfully

Let's connect and find a solution to get you started!

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What Others Are Saying

"Dr. Gray's unique understanding of consumer psychology, and his ability to distill the complexities of buying behavior into simple, actionable insights is beyond just a skill - it's a gift."

— Andrew Goldberg, Shopper Marketing, Nestle

"What makes Chris special is the way he combines his sharp mind with real-world experience to produce actionable insights. His input has helped us to develop truly visionary and human-centric future store concepts."

— Alexander Kovrigin, Exec. Strategy Director, Grabarz JMP

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COLLABORATE WITH DR. CHRIS

The better you understand the mind of your customer, the more effectively you will engage,
and the more you will sell.

Let’s put our heads together and find a solution that’s right for you.

Masterclasses

Understand the mind of your customer and supercharge your growth! Upgrade your strategic know-how, foster innovation, elevate consumer engagement, and have fun, too. We'll apply real-world psychology, thought-provoking discussion, and creative problem-solving to develop actionable insights and next steps.

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SPEAKING Programs

Make your next event engaging and thought-provoking, whether in-person or virtual. Chris will inspire your audience with real-world psychology, insights, and approaches you can actually use to elevate customer engagement, influence purchase behavior, and achieve business results.

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CONSULTING & innovation

Amplify the power of your innovation, marketing, and sales strategies. Chris is a true expert in applying real-world psychology to uncover new opportunities, innovate effectively, and develop engagement strategies that get results. Whether designing or participating in brainstorming events or consulting on specific initiatives, Chris will put his insights and enthusiasm to work for you.

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COMPANIES THAT ARE PSYCHED TO HAVE WORKED WITH CHRIS

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