Dr. Chris Gray


My Dog, Helen


How can I help you? 

I'm a clinical psychologist turned marketer, speaker, coach, and moderator. I've been a leading expert in the psychology of shopping for two decades.

I help companies gain a competitive edge to attract more customers, motivate them to buy, and keep them coming back, using real-world psychology.

The better you're able to think like your customers, the more effectively you will engage with them, and the more you will sell.

I have interviewed, observed, shopped-along, and profiled thousands of shoppers
to uncover the secrets of their purchase decisions and buying behavior.
Let's put my expertise to work for you!

Large or small, new or established, retailer, brand, product, or service — I am committed to helping you develop a customer-centric approach to sales and marketing that will unlock your business's potential .

You can trust The Way of the Buycologist.

A unique and powerful perspective

Professional Training + Retail Background + Real-World Experience 

I literally grew up in retail.

I first learned the ropes in my family’s small-town furniture store, where I helped with sales, marketing, merchandising, deliveries, cleaning bathrooms, and just about every other job there is. My hard-working parents were the first to teach me the importance of trust, empathy, and adapting to customers' needs as the basis for successful retail.

After completing my doctorate in psychology and working in the mental health field, I finally decided to pursue my passion for retail. I took all I had learned and began charting my own unique path, applying my expertise to real-world sales and marketing. As a result, I know the importance of insights, strategies, and skills that are not just smart, but also useful and actionable.

Through training, coaching, workshops, and consulting, I have helped many of the world's most admired companies grow by thinking like their customers to engage more effectively and sell with integrity.

What could thinking like your customer do for you? 


Gray's Furniture & Boutique


"AN INSIGHT is only as smart as it is ."

— Dr. Chris Gray, The Buycologist