Dr. Chris Gray


I Help Sales And Marketing Professionals Gain A Competitive Edge.

In the sales and marketing world, there is no shortage of amateur psychologists offering dubious insights and counsel. I am not one of them.

I’m a clinical psychologist turned marketer, speaker, trainer, and consultant. I’ve been a leading expert in consumer psychology and buying behavior for over two decades.

In that time, I have spoken to organizations and conferences worldwide, empowering audiences to apply real-world psychology to influence consumer behavior without feeling gross. My work with some of the world’s most admired brands has helped them to attract more customers, motivate them to buy, and keep them coming back.

The better you understand the minds of your customers, the more effectively you will engage with them, and the more effectively you will sell.

My dog, Helen

I have interviewed, observed, shopped-along, and profiled thousands of consumers to uncover the secrets of their purchase decisions and buying behavior.

Let's put my expertise to work for you!

Large or small, new or established, retailer, brand, product, or service — I am committed to helping you develop a customer-centric approach to sales and marketing that will unlock your business’s potential.

Contact me to find a solution that’s right for you or your team.


Professional Training + Retail Background + Real-World Experience

I literally grew up in retail.

I first learned the ropes in my family’s small-town furniture store, where I helped with sales, marketing, merchandising, deliveries, cleaning bathrooms, and just about every other job there is. My hard-working parents were the first to teach me the importance of trust, empathy, and adapting to customers’ needs as the basis for successful retail.

After completing my doctorate in psychology and working in the mental health field, I finally decided to pursue my passion for retail. I took all I had learned and began charting my own unique path, applying my expertise to real-world sales and marketing. As a result, I know the importance of insights, strategies, and skills that are not just smart, but also useful and actionable.

Through training, coaching, workshops, and consulting, I have helped many of the world’s most admired companies grow by thinking like their consumers to engage more effectively and sell with integrity.

What could thinking like your consumer do for you?

True innovation is always a gamble. The better you understand the mind of your consumer, the greater your chances of winning big.

— Dr. Chris Gray, The Buycologist
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