Perspectives
Research studies, articles, ideas, and other news you can use about consumer psychology and The Buycologist.
Recent Perspectives
The Buycologist Speaker Metrix
Dr. Chris Receives Raves for Keynote Address Dr. Chris recently delivered a keynote address for a pharmaceutical company’s sales and marketing summit, for which he received very positive feedback, as you can see in the above image. His speech, “Rewriting the Script,” focused on the development, maintenance, and disruption of consumer habits and their impact…
Chris on the Psychology of Conspicuous Consumption and Quiet Luxury
Chris was recently interviewed for a featured article in the Robin Report, which examines the tension between conspicuous consumption and the quiet luxury trend for high-end brands and their consumers. … identity has both intrinsic (self-expression) and extrinsic (status) components. As Chris Gray, the Buycologist, says, “Luxury purchasing is an interplay of status and self-expression,…
Dr. Chris on Jagged With Jasravee Podcast
Do goldfish really have longer attention spans than today’s consumers? Can face scans really recognize consumers’ emotional states? What secret talent makes me a hit at kids’ parties? Learn the answers to these and other fascinating questions by checking out this very fun conversation with Jasravee Kaur Chandra
FLASHBACK: Chris on How to Engage Convenience Store Shoppers (2015)
In 2015, Chris spoke with a writer for SPSS, an industry website aimed at convenience store operators, to discuss the unique psychology of convenience store shoppers and share thoughts on how to engage with them effectively.
How to Influence Behavior Without Feeling Gross
Influencing the behavior of others (e.g., consumers’ purchase behavior) is often very challenging, but it doesn’t have to be manipulative or feel gross to be effective. In this insight-driven conversation with Tracy Wilson, Chris discusses the psychology of influencing others and provides …
Dr. Chris in Forbes: Why Retail Therapy Is So Therapeutic
They don’t call it retail therapy for nothing! I spoke with Pamela Danziger, Senior Contributor at Forbes, about a new Deloitte study that found nearly 80% of consumers made at least one splurge purchase in the last month and that men splurge as much as women, spending about 40% more when they do.
As I share in the article:
Gen Z is helping to revitalize in-person shopping, survey finds
A recent study confirms that reports of retail’s demise are premature. As I’ve said for decades, in-person shopping fulfills much greater human needs than simply acquiring more stuff, including interpersonal connections, sensory engagement, stress relief, entertainment, and a sense of community. While online shopping provides many benefits, it simply cannot fulfill these deeply felt human needs to the same degree as real-world shopping experiences.
Stay Tuned! There’s More to Come.
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