What makes Chris special is the way he combines his sharp mind with real-world experience to produce actionable insights. He simplifies complex consumer behavior in easy-to-understand models based on real-life research. His input has helped us to develop truly visionary and human-centric Future Store Concepts. Besides his professional genius, Chris is one of the nicest and most forthcoming persons we have worked with.

As we look to drive deeper, more meaningful engagement with our shoppers, Dr Gray’s thought-provoking perspective has been instrumental in shaping our future approach. His unique understanding of consumer psychology, and his ability to distill the complexities of buying behavior into simple, actionable insights is beyond just a skill – it’s a gift.

It’s rare and fantastic to find someone so steeped in customer insights and behavior - who also speaks brand marketing and strategy. I’ve met few people as smart and who can simplify information to make it actionable. We have clients asking for him by name.

Chris is able to identify the deep, psychological underpinnings of consumers' actions like no one else. This scientific understanding gives his teams powerful perspective on how create marketing that really works--the kind that opens consumers' hearts, minds and wallets. He's not just a great researcher. He's truly a competitive advantage for anyone who taps into his thinking.

As a retailer, I gain valuable insights from Chris’ application of psychology to the consumers shopping experience. These insights are crucial to retaining and attracting customers!

Dr. Gray has truly been an inspiration for me and countless others. He is a force of nature in what he does and a key differentiator for any organization or client lucky enough to have him. I still use things I learned from working with Chris with great dividends.

Chris Gray is one of very few people I've been lucky enough to work with over the years who is truly a forward-thinking, agent for change. He is able to prescribe solutions based on his knowledge of psychology, business development, and brand development. Chris' level of knowledge and high standards are a rare combination, especially in the world of marketing/consulting agencies. I'll jump at any chance to work with him again.

Chris is a master of digging deep into shoppers' psychological motivations and behaviors. He is extremely passionate about studying and understanding shoppers - and the passion is contagious. Chris is a valued mentor and inspiring speaker - balancing the academic with the practical.

Chris is a brilliant professional adding value in the marketing arena. He is always very creative and thoughtful in looking for ways to help our clients. I have nothing but praise for his abilities, creativity, and brilliance!

Chris is an inspiration - passionate, brilliant, and articulate. His shopper insight work is innovative and delivers results. He consistently wowed our clients as well as our internal teams.