What makes Chris special is the way he combines his sharp mind with real world experience to produce actionable insights. He simplifies complex consumer behavior in easy to understand models based on real life research. His input has helped us to develop truly visionary and human centric Future Store Concepts. Beside his professional genius Chris is one of the nicest and forthcoming persons we have worked with."

As we look to drive deeper, more meaningful engagement with our shoppers, Dr Gray’s thought-provoking perspective has been instrumental in shaping our future approach. His unique understanding of consumer psychology, and his ability to distill the complexities of buying behavior into simple, actionable insights is beyond just a skill – it’s a gift.

It’s rare and fantastic to find someone so steeped in customer insights and behavior - who also speaks brand marketing and strategy. I’ve met few people as smart and who can simplify information to make it actionable. We have clients asking for him by name.

Chris is able to identify the deep, psychological underpinnings of consumers' actions like no one else. This scientific understanding gives his teams powerful perspective on how create marketing that really works--the kind that opens consumers' hearts, minds and wallets. He's not just a great researcher. He's truly a competitive advantage for anyone who taps into his thinking.

As a retailer, I gain valuable insights from Chris’ application of psychology to the consumers shopping experience. These insights are crucial to retaining and attracting customers!