The Buycologist's Substack Channel

Influence without feeling gross

Real Psychology. Real-World Application.

Consumer psychology for sales and marketing professionals who want to influence customer behavior effectively, ethically, and without manipulative nonsense.

Highlighted Articles

How to Write a Discussion Guide That Doesn’t Suck (and Actually Uncovers Powerful Insights) by Christopher Gray, Psy.D.

Good research starts with a smart conversation. Here’s how to have one.

Read on Substack

Behavioral Science is Not a Party Trick by Christopher Gray, Psy.D.

Why Unqualified “Behavioral Experts” Are Wrecking Your Marketing—and Your Brand

Read on Substack

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