Dr. Chris in Forbes: Why Retail Therapy Is So Therapeutic

They don’t call it retail therapy for nothing! I spoke with Pamela Danziger, Senior Contributor at Forbes, about a new Deloitte study that found nearly 80% of consumers made at least one splurge purchase in the last month and that men splurge as much as women, spending about 40% more when they do. 

As I share in the article:

“We know that spending behavior is about more than just acquiring stuff. It is often about satisfying deeply felt emotional needs. When I look at spending patterns, I think of them like Rorschach inkblots because they give us insight into the internal lives of people doing the spending. They often reveal emotional needs that people may not even be aware of.”

Check out the article to learn more about the consumer psychology of splurge spending.